Given its unique perspective on advertising through its membership, NARB has singular insight into larger social and business issues that challenge advertising.

When an issue that could have a profound effect on advertising in general lies outside of the respective spheres of CARU or NAD, NARB can form a Consultive Panel to examine the issue, explore its impact on advertising and make recommendations to help guide advertisers through familiar but uncharted territory.

NARB Consultive Panels have resulted in published studies such as How the Elderly are Portrayed in Advertising, Environment and Energy Advertising and How Women are Portrayed in Advertising. The recently published Guidance for Food Advertising Self-Regulation (available at www.NARCPartners.org) was created under the aegis of NARB.