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In 1971, the Association of National Advertisers (ANA), the American Association
of Advertising Agencies (AAAA), and the American Advertising Federation (AAF) formed
an alliance with the Council of Better Business Bureaus (CBBB) to create an independent
self-regulatory body-the National Advertising Review Council (NARC). To ensure the
credibility and impartiality of the self-regulation system, the advertising review
process operates under the administrative purview of the CBBB.
Established to provide guidance and set standards of truth and accuracy for national
advertisers, NARC sets policy for the National Advertising Review Board (NARB),
the National Advertising Division (NAD), the Children's Advertising Review Unit
(CARU) of the CBBB and the Electronic Retailing Self-Regulation Program (ERSP).
The National Advertising Review Board (NARB) is the NARC appeals board. When an
advertiser or challenger disagrees with an NAD or CARU recommendation, they may
appeal the decision to the NARB for additional review.
The National Advertising Review Board is made up of 70 professionals from three
different categories: National Advertisers (40 members), Advertising Agencies (20
members) and Public members (10) made up of academics and former members of the
public sector.
NARB members are nominated for their stature and experience in their respective
fields. Nominations are made by the National Advertising Review Council's supporting
organizations: the CBBB, ANA, AAAA and AAF. Nominations are submitted to NARC, the
governing body of NARB, for election at its annual meeting. The term for membership
is two years, and each member is eligible to be re-appointed for two additional
two-year terms.
NARB Staff
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